Two items from the 19 December 1911 edition of The Christian Leader and The Way. The first is an ad for a new-to-me book: Etiquette and Hell. Of my several research interests one constant is bibliography, specifically exhaustive lists of the publications of McQuiddy Printing/Gospel Advocate Publishing Company and F. L. Rowe/Christian Leader Corp. Though I’ve paid more attention to McQuiddy and GA than Rowe, I have not pursued either systematically. In any case this ad gives me a new entry for my list!
Next is a nice list of Rowe’s publications. Special offer lists like these are a window into publishing, marketing and doctrine. Look here to see what Rowe publishes and how he incentivizes subscriptions with books and bibles and tracts. If you subscribe to a church paper you are already a reader; so why not add a book or two to your reading table alongside the Leader and Way? Look here to see what Fred Rowe thinks should be on his reader’s tables.